Module 17: The Presentation

How a speaker appears to the audience will have an impact on their reaction to what is presented. It is therefore important to dress appropriately. All speakers should stand for their presentation, even when addressing a small group, as this promotes a more professional style. Any gestures should be natural and fidgeting or shuffling minimized as these are distracting. You should always face the audience and aim to make eye contact by moving your eyes across the room.

Try to use a natural conversational tone as this helps to engage the audience. Use a pace which is slow enough for the audience to hear and assimilate what has been said. This requires practice as it is common to rush when nervous, making it difficult for the audience to interpret the information.

Now, watch the following video:


Audience participation is important during presentations, but is more difficult to manage if the audience is large. In smaller groups involving the audience in discussions is helpful in assessing whether the audience understands the concepts and also helps to break up the session and maintains the audience’s interest. Participation may differ in audiences with a different language who are concentrating to understand; it does not necessarily indicate lack of interest. A lack of participation may also be due to difference in culture, where asking questions and participating in a lively discussion is not the norm, especially where different members of the hierarchy are together in the audience.

Think ahead of questions that may be asked and during practice sessions ask your ‘mock’ audience to pose questions at the end. This will give you practice in dealing with questions and will allow you to prepare some possible answers in advance. Do not be afraid to ask the questioner to repeat or clarify their question; if you did not understand it is likely that members of the audience did not understand either.

Watch the following video that summarizes aspects of good and bad presentations: